New resources are helping Hurunui tourism businesses share knowledge, stay informed and tell the region's story together.
Behind every Hurunui visit is a network of accommodation providers, activity operators, wineries, hospitality businesses, retailers, event organisers and other local businesses.
Visit Hurunui's stakeholder resources are designed to help those operators stay connected — both with the regional tourism team and with each other.
Seasonal updates in one place
At the beginning of each season, Hurunui Tourism sends an update to its operator database.
The seasonal EDM brings together campaign news, upcoming events, industry opportunities and other information relevant to businesses working in the visitor economy.
It creates one regular point where operators can see what is happening across the wider region rather than only within their own part of it.
An operator community online
The Hurunui Tourism Operators Facebook Group provides a more informal space.
Businesses can share updates, hear about new operators and upcoming events, ask questions and discuss practical topics with others working in tourism.
That might mean recommendations around booking systems one week and industry developments the next.
The important part is having somewhere those conversations can happen.
Resources for telling the Hurunui story
Visit Hurunui's stakeholder hub also includes marketing assets, imagery, logos, key regional messaging, reports and tourism planning resources.
A dedicated media hub helps operators access material they can use when promoting their own businesses while keeping the wider destination story consistent.
There are also Lunch n Learn sessions connecting operators across several South Island regions, with guest speakers, live questions and recordings available afterwards.
Tourism is made up of individual businesses, but visitors rarely experience a destination one business at a time.
They stay somewhere, eat somewhere else, book an activity, visit an event and stop at several places in between.
The stronger those businesses are connected, the stronger the overall visitor experience becomes.